If you have a blog, regardless of your niche we all need traffic right? Here are some guidelines based on research by top influencers like Neil Patel, Verve Search, Forbes, C# Coner and Blogging Wizard, which will help you drive more traffic to your site.
1. Create Viral Content.
This can only be achieved when you follow three simple rules which were outline by Neil Patel as the “secrets of blogging.”
–Write great headlines.
8/10 people will click to read your content if you get the heading right.
–Increase the Length of your blog posts.
Viral content publisher BuzzSumo found out that it’s most shared posts ranged from 3,000 to 10,000 words.
–Have killer ideas.
You must be outstanding in order for your content to go viral and you’ll need to understand your audience, use BuzzSumo to generate content ideas and also generate ideas from other useful sources.
2. Share More Than Once.
We all tend to believe that once is enough especially if it’s a blog post, sorry to disappoint you but that’s not true. The fact is that no one notices every little thing you do online, and by sharing more than once, you are just making sure that no one misses a thing.
You must share a blog post multiple times depending on the platform as outlined below:
However, do not publish the same message on social media more than once as this does come across as spammy. Instead deploy a range of different tactics to catch your readers attention.
Here are some examples from Verve Search;
–Tweeting the title
-Posting a question
-Quoting the author
-Citing a fact
Remember this is the same content that is being shared through different approaches.
3. Incorporate Social Influencers.
You can choose to mention social influencers like Gary Vaynerchuk,but only where it is necessary. When sharing the content on other social media platforms, also mention the person and even ask for their views on the post. But don’t be spammy.
4. Add links of your latest article in your Twitter bio and ask for retweets.
It has been proven that people who ask for retweet tend to attract more traffic than those who don’t.
5. Send your blog posts to relevant people/ organizations/ blogs.
By sending your blog posts to a relevant audience which is actually interested in reading them, heightens the chances of getting more shares.
6. Get Engaged.
Once you’re article or blog is published, you need to keep watch on who is reading it and what they are saying. You must read and respond to the questions and comments.
If you keep your readers engaged, your brand and loyalty will certainly grow.
7. Improve Your Blog’s Loading Time.
Loading times are so important that slow loading times have proven to cause a huge drop in conversations rates. It’s true that a page’s loading time is a ranking factor for search engines like Google, but only a small part of their alogarithm may lead to an increase in traffic.
The real benefit here is to keep your existing readers coming back to your site.
Tools to improve page load time are;
This will give you a clear picture of how your web copes with traffic spikes. When using Load Impact, you should get an ideal test similar to this;
The blue line represents the approximate loading times while the green one the approximate conversation rates/clients active.
–PageSpeed Insights by Google.
This will give you a picture of exactly how to improve page load times.
Resources to help you improve page load times.
You may need the help of a developer for this, but if you are a WordPress user, there are plenty of resources on the web that can help you. Here are some links where you can get more information on plug-ins;
By Blogging Wizard.
By WP Superstars.
By WP Curve.